In 2012 we launched Strategy 2015+ with a clear objective: to position Deutsche Bank as a long-term winner in a changed environment. We aspire to be the leading global universal bank. Our strategy is clearly focused on our clients – they are at the center of what we do. Other key levers of our strategy are cost control through operational excellence, and capital strength through disciplined deployment. A strong and stable financial sector is in the interests of the real economy and provides an important contribution to the prosperity of society as a whole. Our objectives are to link performance more closely to responsibility and to ensure that our thinking and actions contribute to delivering sustainable success.
Fund Manager, Union Investment, Frankfurt am Main
Our shareholders want Deutsche Bank to achieve a positive long-term performance and maintain a good reputation. In addition to capital strength, earnings power and risk mitigation, long-term shareholder return remains a key factor in our actions. In the interests of our shareholders, we are strictly aligning our incentive and compensation structures to the long-term performance of Deutsche Bank, in particular among our senior leaders.
Corporate Treasurer, Siemens AG, Munich
Deutsche Bank aims to generate value for its clients. Their interests define the benchmarks for our work. Our employees are responsible for finding the best possible solutions in the interests of our clients, and this task has also been incorporated into the management objectives of our distribution and sales organization. We attach great importance to addressing the needs of our retail clients. This entails providing clear, easily understandable advice and transparent products. We have also reinforced our coverage for medium-sized enterprises and major corporations around the world.
Li Sar Oon,
Deutsche Bank AG, Asia Pacific Head Office, Singapore
Our employees are the guarantors of Deutsche Bank’s performance. We are firmly committed to our performance culture and draw strength from the diversity of our employees. In 2012, we successfully amended our compensation practices and introduced differentiated performance standards in employee assessments. These are fundamental elements for enhancing quality and sustainability. Each individual is called upon to act with absolute integrity towards clients, colleagues, shareholders and society as a whole.
CEO of PTA Bank, Bujumbura, Burundi
We want to contribute decisively to regaining society’s trust in the banking industry. In order to do so, we will be examining our actions more critically than in the past for compatibility with ethical and social standards and have already laid the foundations for our long-term cultural transformation. We remain firmly committed to making a difference in culture, society and education, and that includes supporting our employees in their volunteer work. Deutsche Bank participates constructively in discussions with the regulatory authorities, politicians and the public about issues affecting society today. An example of our approach to sustainability can be seen in the review we carried out of our investment banking business relating to sensitive areas, such as the extraction of raw materials, agriculture, forestry and energy.