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As a leading financial services provider, Deutsche Bank is committed to serving the interests of its shareholders, clients, staff and society. Globalization and its impact on the financial markets, significant capital accumulation in emerging and established economies, and the threat of climate change: these are challenges for which our stakeholders require solutions in order to continue to prosper. To us, this is a call to action, an opportunity, and a duty. Thanks to our high-performance business model, strong international presence and the high level of 
commitment of our staff, we can meet these expectations even in difficult times.
SHAREHOlDERS
Our shareholders’ respect for our company is the key to our long-term success as we compete for a scarce commodity: capital. To maintain this, we must secure a strong and stable earnings base of our business in an environment of strict risk control. Open and in-depth dialogue with our shareholders increases trust and helps to protect the value of their investment in our company.
ClIENTS
We aim to meet our clients’ needs with skill, creativity and passion. To achieve this we offer first-class products and outstanding service, drawing on all of the resources of our Group. After thoroughly analyzing the needs of any given situation, we propose suitable options. In an ever more rapidly changing environment, our clients expect to be able to exploit opportunities and limit risks. Candid feedback provides us with useful hints on how we can improve our service even more.
STAFF
The skills and motivation of our staff are key to satisfying our demanding clients. Our attractiveness as an employer helps us to attract and retain the most talented people. We invest in technical and personal training and offer staff a wide range of possibilities for achieving their professional objectives and realizing their personal goals. We support our staff when they perform voluntary work for the community and also if they encounter difficult circumstances in their private lives.
THE COMMUNITy
Deutsche Bank recognizes its social responsibility and faces up to the challenges of our times. We support the education of young people, using our business skills as we do so. As cultural sponsors, we focus on art and music, and here, too, we pay particular attention to education and the future. We have recently increased our efforts to help deal with climate change and its effects as part of our philosophy of sustainable behaviour.
Statements relating to Deutsche Bank‘s competitive position, market share or ranking are based largely on external sources, including industry publications (e.g. Euromoney, the Banker, etc.) and specialist information providers (Thomson Financial, Dealogic, Bloomberg, etc.).
