Partnership. Deutsche Bank is firmly linked to Frankfurt am Main as the site of its headquarters. With its commitment to the community, culture and science, it contributes to the quality and diversity of life in the city. Deutsche Bank and Frankfurt am Main enjoy a long-standing partnership which undoubtedly has a future.
Petra Roth, Lord Mayor of the City of Frankfurt am Main
Deutsche Bank is determined to create sustainable added value for all our stakeholders: shareholders, customers, staff and society. This commitment lies at the heart of our corporate culture, which focuses on performance, together with mutual respect and understanding of others. In order to compete in today’s dynamic business climate, expertise coupled with perseverance is the key to turning intentions into reality.
Shareholders. Creating value for our shareholders, and earning their trust, are the guiding principles for our actions as a publicly-owned corporation. Our share price directly reflects how investors assess the value of stock in Deutsche Bank compared to alternative financial investments. An increase in our market capitalization not only creates value for our shareholders but also strengthens the platform for successful business operations in the future.
Customers. Our most valuable asset is the trust our customers place in Deutsche Bank’s performance. We consider it our overriding duty to serve the financial interests of our customer as best we possibly can. This requires us to understand precisely our customers’ needs and to possess the expertise to perform in today’s markets. Mutual trust is also imperative in building a cooperative partnership with our customers. Continually improving our customer relationships is a demanding task, to which we unreservedly commit ourselves.
Staff. Deutsche Bank’s success with its customers depends absolutely on our people. The expertise and personal dedication of our staff are decisive factors, if we are to earn the role of ”financial services provider of choice” in the eyes of our customers. This is why we set high standards for the selection and professional development of our staff. By using the most advanced HR management tools, and a compensation system which rewards performance, we enhance our attractiveness as an employer. Our duty as an employer also commits us to fair and socially responsible ways of implementing unavoidable changes in our business structure.
Society. We embrace social responsibility as a part of our corporate culture, and this is becoming increasingly important to many of our business partners. The focus of Deutsche Bank’s social contribution is education – not only in the traditional sense, but also cultural education: we support projects which enable young people to break through the barriers which hold them back, and to fulfil their true potential. The volunteer work of our staff is also very important to us, and we have, therefore, created programs to actively encourage and support our people in their efforts to help society. Around the world, Deutsche Bank is committed not only to the communities in which we do business, but also to projects with a global impact.
