Nelson Mandela, Patron Emeritus of the Peace Parks Foundation, Johannesburg
Deutsche Bank is dedicated to serving its shareholders, customers, staff and society.
Our corporate “one bank culture” is committed to this goal. It is based on a set of universal values and allows the creativity and individuality of those involved to develop constructively. Cultural differences stimulate our search for innovation and value-adding solutions. The struggle to follow the optimal path demands competence and perseverance, as well as commitment , passion and mutual respect.
Shareholders. The trust our shareholders place in the strength and performance of Deutsche Bank is the basis of our success because the capital they provide is what enables us to invest in people, products and distribution channels. Given the competition on the capital market, we strive to achieve attractive yields with a reasonable risk profile for our private and institutional investors.
Customers. At the center of all our activities is the satisfaction of our customers. We help our clients to succeed in their economic environment. Only those customers for whom we achieve a sustainable advantage in competition will remain loyal to our bank. We take customers’ complaints very seriously; they give us a chance to improve our services and to consolidate our client relationships. We are grateful for customers’ endorsements; they encourage and oblige us to do even better.
Staff. Our staff are the key to qualified client coverage. With their high professional and personal competence and their wealth of experience, they generate the added value our customers expect. First-rate training and advanced training possibilities, modern human resources management and administration tools, as well as varied career opportunities are prerequisites to being an attractive employer, especially for employees who seek responsibility as part of their vocational development and have a passion to perform.
Society. We have a duty to participate in resolving society’s problems of today and tomorrow. To do this we leverage our broad business expertise and use innovative ideas to help change inflexible structures and improve young people’s future prospects. We play an active part in many countries and join in the search for appropriate answers to urgent questions.
